Alchetron LIPTON 'INSTANT' CUP-A-SOUP COMMERCIAL (1972) Lipton Cup-a-Soup commercial featuring 'Instant' Chicken Noodle, Onion, Tomato, Beef Noodle, and Pea Soup varieties. Herlihy, Ed Hill, George Roy Myers, Farlan Jeffrey, Tad Kraft General Foods, Inc. Pratt, Lee Powell, Bob Wiener, Tom Extent: 4.3 Cubic feet (5 boxes) . Search; Doris Day on Live Radio Shows 40's/50's dressing, Kraft Salad Oil blended well with ingredients in Allen was so impressed with Mr. Herlihy's voice that he used him in some of his films, including "Hannah and Her Sisters," "Radio Days" and "Zelig." Ed Herlihy American TV Personality 0 0 edit Age 89 at death Zodiac Leo Ed Herlihy dating history Relationships We have no records of past relationships for Ed Herlihy. Kraft's foray into a new advertising medium grew out of the company's progressive advertising policies and its long running association with its primary advertising agency, J. Walter Thompson. Mr. Allen was so impressed with Mr. Herlihy's voice that he used him in some of his films in the 1980's, including ''Hannah and Her Sisters,'' ''Radio Days'' and ''Zelig.'' He narrated most of the reels dealing with WWII. la madeleine chicken caesar salad sandwich recipe. When he died in 1999, his New York Times obituary said he was "A Voice of Cheer and Cheese". The Midnight Castle Forum On Delphi - Alpha Game 167 Funny Bone - I'm glad you were able to include that one. And the Kraft "hands" commercials are a reminder of the effectiveness of a low-key, low-tech approach to promoting products as humble as Velveeta and Miracle Whip. Spot aired November 1978. . Allen was so impressed with Herlihy's voice that he used him in several of his films in the 1980s, including Hannah and Her Sisters, Radio Days, and Zelig;[3] his other film credits included The King of Comedy as the announcer for The Jerry Langford Show and Pee-wee's Big Adventure as Francis' father, Mr. Buxton. "Ed Herlihy, 89, a Voice of Cheer and Cheese", "USS Skate, Nuclear Sub, Is First to Surface at North Pole", https://en.wikipedia.org/w/index.php?title=Ed_Herlihy&oldid=1128652652, Articles with unsourced statements from January 2021, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 December 2022, at 07:15. Contribute In this program, James Dean plays a college student accused of cheating on a final exam. I don't have the colour version. "Yes," Herlihy replied, "this is the kind of day the Lord made for the good guys." The first salad oil ever He took the man's arm, and the man said it was a beautiful day. He was noted for his ability to ad lib through commercials when dramatic presentations ran too long or too short. label on the bottle (if you like vegetables, that is). On this Wikipedia the language links are at the top of the page across from the article title. As Mr. Herlihy was also the master of ceremonies for radio's ''Horn & Hardart Children's Hour'' in 1948. Requests for direct access to archival collections will be considered on a case-by-case basis. BEN-GAY PAIN RELIEVER COMMERCIAL (1978) Ben-Gay pain relieving ointment commercial featuring a school bus driver. He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. OTR usually means radio broadcasting from the golden age of radio, mostly before 1964.These shows from the pre-television age include adventure, comedies, mystery shows, western dramas and shows from World War II. offered for your home use. When he died in 1999, his obituary in The New York Times said he was "A Voice of Cheer and Cheese". Ed Herlihy 1981 The Chosen Newsreel Announcer 1979 Saturday Night Live (TV Series) Banshee Spokesperson - Bill Russell/Chicago (1979) . Narration by Ed Herlihy. Yes, Scream VI Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. David Oyelowo, Taylor Sheridan's 'Bass Reeves' Series at Paramount+ Casts King Richard Star Demi Singleton (EXCLUSIVE), Star Trek: Discovery to End With Season 5, Paramount+ Pushes Premiere to 2024. The King of Comedy, Police Academy 2: Their Fi, Don't Drink the Water, Peewee's Big Adventure. Fourteen years later, looking for a vehicle to promote its newest product, Miracle Whip Salad Dressing, Kraft entered the electronic era with The Kraft Program, hosted by popular bandleader Paul Whiteman on the NBC Radio Network. cooking product. Contact the Archives Center. Kraft Salad Oil, the art of cooking has become easier. Richard Severo writes in his obituary of Herlihy that the showand Herlihy's talentsuited Kraft well: A dramatic offering, all of it done live, the show featured everything from Shakespeare to Rod Serling; it was at the center of what critics would come to call television's Golden Age. top rated. [3] Edward Joseph Herlihy [1] was an American newsreel narrator for Universal-International. No other cooking oil can come He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. In 1947 Herlihy began his long association with Kraft Foods on radio, and continued it when the company sponsored the Kraft Television Theater on television in the 1950s. Edward Joseph "Ed" Herlihy (August 14, 1909 January 30, 1999) was an American newsreel narrator for Universal-International. popular. Ed Herlihy's voice was also common, often in war reporting for Universal newsreels. Ed Herlihy, a radio announcer who was the voice of Kraft Foods for 40 years, died Saturday of natural causes in New York. ---Ed Herlihy Lincoln, Me. Edward Joseph Herlihy was an American newsreel narrator for Universal-International. Materials also include film and videotape copies of Kraft commercials, early 1950s-present; publications and magazine/newspaper articles about the various shows; company publications featuring articles about the various shows; NBC listings of production details about the shows (dates, producers, actors/actresses, etc.) Menu. In 1947, he became the announcer for The Kraft Television Theater, and was a spokesman for the popular cheese company for 40 years. As part of a program to document and study modern advertising, the former Center for Advertising History selected Kraft Television Theatre as the last in a series of case studies of significant American advertising campaigns. Kraft Salad Oil was a superior product, but it didn't cost any more than the other cooking oil, shortening, or cooking fat. could do in cooking and baking on NBCs THE FALCON House Party is an American radio daytime variety/talk show that aired on CBS Radio and on ABC Radio from January 15, 1945 to October 13, 1967. Ed Herlihy Net Worth Ed Herlihy Net Worth 2022, Age, Height, Relationships, Married, Dating, Family, Wiki Biography . Ed Herlihy is here to tell you about the Kraft commercials he did, and we'll see him in this NBC Tour themed production that has kind of a clunky intro, but all through this, there are a . Sa fortune s lve 455,00 euros mensuels andy stewart robyn fairclough Among them were ''America's Town Meeting,'' a public affairs program; ''The Big Show,'' with Tallulah Bankhead; ''The Falcon'' and ''Mr. And go to any 1950s menu of a diner or restaurant: you won't find dishes like that. Thompson, J. Walter (advertising agency). Perry Como's Kraft Music Hall (TV Series 1948-1967) Ed Herlihy as Self - Announcer, Announcer, Self, Self - Kraft commercials, Self - announcer for Kraft commercials . Regardez le Salaire Mensuel de Gabapentin en temps rel. Original [ edit] The original Kraft Music Hall was a radio series that aired from 1933 to 1949. more than just make homemade salad dressing. Edward Joseph Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International.He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Maurice Peter Herlihy (b. What is included, and recorded, along with three Ed Herlihy Kraft commercials: Presenters, Chet Atkins, Johnny Cash, Roy Clark, Bobby Goldsboro, June Carter, Tammy Wynette, Jerry Lee Lewis, Ed McMahon, Bob Furguson. Due to a planned power outage on Friday, 1/14, between 8am-1pm PST, some services may be impacted. (1970-79), 70s Commercials: Tickle, Brioschi, AMC Gremlin, Bayer (1974-77), 70s Commercials: Skinny Dip (Sandy Duncan), Wisk, Vicks, Beautyrest (1970-73), 70s Commercials (Holidays): Christmas Fun With Kraft, Coca-Cola, Pillsbury, Oil Of Olay (1971-79), 70s Commercials: McDonalds Quarter Pounder Person, Listerine, Blanskys Beauties, Maxim Coffee (1977). He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Ed Herlihy, 89, a Voice of Cheer and Cheese, https://www.nytimes.com/1999/02/02/arts/ed-herlihy-89-a-voice-of-cheer-and-cheese.html. Banshee Spokesperson (uncredited) 1975 First Ladies Diaries: Rachel Jackson (TV Movie) Livingston 1973 Ten from Your Show of Shows The Narrator 1967-1971 The Kraft Music Hall (TV Series) Announcer KRAFT PARKAY MARGARINE STICKS COMMERCIAL (1970). NBC provided only technical facilities and crew. arms and legs to buy. Soak up commercials for Ben-Gay, Krafts American Cheese Singles & Parkay, and the Char-B-Que cooker. Stand corrected, but will always say carmel. LOCATION: Springfield EXPO Center 635 E St Louis St, Springf He was also the host of Recollections At 30, which was a special NBC Radio series created for the network's 30th birthday.[5]. Kraft Salad Oil. Ed Herlihy, Actor: Pee-wee's Big Adventure. A wide collection of trailers, shows, recordings, and other captures on VHS tape. Spot aired May 1977. In his capacity with Kraft, he introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip. The collection is divided into five series. He took the man's arm, and the man said it was a beautiful day. Kraft commercial featuring holiday party food suggestions made with Cheez Whiz, Teez Dip, Whipped Cream Cheese, and Squeez-A-Snak . When he worked for Caesar, he met Woody Allen, then a fledgling writer. The hour-long series, sponsored by Kraft Foods, premiered on Wednesday, May 7th, 1947 on NBC. Today, were dipping into the Buried Treasure file for a fine assortment of vintage seventies spots. Product details. separation or funny taste--- unless some weird ingredients were used, to . He also appeared in many stage productions outside New York City, including ''Camelot,'' ''Good News'' and ''Damn Yankees.'' The show's ratings had slipped under increased competition from mystery and adventure shows filmed in Hollywood as well as quiz shows. BIONIC DISCO. Copyright restrictions. ---Ed Herlihy Lincoln, Me. As early as 1911, Kraft began advertising on Chicago elevated trains and billboards. Casting, directing, and production of the live dramas and the commercials are discussed at length. . Although these programs were pre-recorded, Kraft continued to produce its commercials live through the 1960's, with those same hands and that same soothing voice. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy. While digital content may be restricted, SOVA collection descriptions and catalog records are available CC0 for re-use. He was also the voice of Kraft Foods radio and TV commercials from the . It did its part with food preparation, and the cook received . Spot aired January 1970 (likely produced in 1969). 1950: Journalist Tim Russert . He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. When he was hired by NBC in 1935, he decamped for New York, along with his friend, fellow Boston announcer Frank Gallop, who was hired by CBS. This is Ed Herlihy speaking for the Kraft Foods Company, makers of the world's favorite cheese, who bring you each week all year long a fine play with a fine cast, on the Kraft Television Theatre. He began his career in radio in the 1930's, announcing for shows including America's Town Meeting, The Big Show, The Falcon, Mr. District Attorney, and Just Plain Bill. Previously on 70s Commercials (Buried Treasures): Fab, Schlitz, Polaroid, United Airlines (1971-76), More Kraft Cheese: 70s Commercials: Quaker Oatmeal, Talkabout Toy, Cracker Barrel, Zest (1970-71), More Kraft Parkay: Sunday 70s Spots: Kraft Parkay Margarine & Spaghetti Meals (1974). I believe this commercial was originally in "living color", but this copy is in lively black-and-white. "I'm a big kid now" Huggies Pull-Ups - is a brand of disposable training pants produced by Kimberly-Clark under the Huggies brand of baby products. Ed Herlihy does a commercial for Kraft Cheese soft sticky miricle brand spread margarine. KRAFT AMERICAN CHEESE SINGLES COMMERCIAL (1970) Kraft American Singles (pasteurized processed cheese food slices) commercial featuring sandwich meal suggestions. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy . His two principal competitors were his fellow announcer Harry Von Zell of Warner Pathe and the radio commentator Lowell Thomas of Fox Movietone News. We also use content and scripts from third parties that may use tracking technologies. show at 10 pm back then? You're the cheese man on TV. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle class, suburban, family values. Kraft Music Hall is an umbrella title for several television series aired by NBC in the United States from the 1950s to the 1970s in the musical variety genre, sponsored by Kraft Foods , the producers of a well-known line of cheeses and related dairy products. Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died on Saturday at . Mr. Herlihy liked to recall a summer day in Times Square when he helped a blind man to cross at 44th Street. With the creation of Videotape copies of these shows can be accessed through the Musuem of Broadcast Communication in Chicago, and through the NBC collection at the Library of Congress. Mr. Herlihy played Senator Sam Ervin, a role for which he spent $40 for a pair of bushy eyebrows, only to find that they would not move up and down. + Big Daddy Ed Roth's adorable Surfite, a fanciful mini-rod designed to transport one surfer and one surf board to the next bodacious wave. Spot aired November 1971. ARchives staff will assist outside researchers whenever time and resources permit by answering questions over the phone or through the mails. Into this giddy, superheated economy, commercial television was born. He became the host of The Horn and Hardart Children's Hour on radio in 1948, remaining its announcer when the show went to television. Since the food agreed with the human digestion Kraft Salad Oil was a superior product, but it didnt cost any 70s Commercials: Drano, Hardees Looney Tunes Glasses, Revlon, Endust (1974-75), Screamin Demons, Dubonnet, Bayer Aspirin, Ryder Rentals (1972-73), 70s Commercials: Kraft Christmas Treats, Geritol, Jaclyn Smith For Max Factor, Dutch Masters (Xmas 1972-73), 70s Commercials: Froot Loops, Green Giant, Lipton Cup-A-Soup, Pillsbury Swirl Cake (1976), 70s Commercials: Armour Hot Dogs, Flintstones Vitamins, Kool-Aid, (1973-74), 70s Commercials: Air Devils, Jack Webb, Life Savers, Tyco & More! Casting, directing and production of the live dramas and the commercials are discussed at length. For complete information about the cookies we use, data we collect and how we process them, please check our, lawrenceville school acceptance rate 2020. For Universal Newsreels in the 1940s, Herlihy narrated editions describing the Japanese attack on Pearl Harbor, the Allies' early setbacks against the Axis powers, the turning of the tide of WWII, the death of President Roosevelt, and the detonation of the first atomic bombs. Their commercials were usually announced by "The Voice of Kraft", Ed Herlihy . He also was a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Herlihy's role as Kraft spokesman lasted nearly 40 years, his voice becoming as familiar as a next-door neighbor's. Herlihy made his last TV appearance on a PBS tribute N.Y. TV: By the People Who Made It in 1999. The Music Hall continued on the air until 1949, but by that time, Kraft Television Theatre was into its third season, well established as the leading dramatic series on the air. Ed Herlihy, the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s, can be heard. dressing when Kraft Salad Oil was used. Have a look. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured. He was 89. The oral history interviews chart the evolution of Kraft's approach to television, from its pioneering efforts in the mediums infancy to the search to maintain identity in an increasing competitive and fragmented media landscape. He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Combien gagne t il d argent ? He also served as a lecturer on the Queen Elizabeth 2, the Cunard liner. As a subscriber, you have 10 gift articles to give each month. Source materials documenting Kraft's television advertising efforts include: film and videotape copies of Kraft Television Theatre, Kraft Suspense Theatre, Kraft Mystery Theatre, Kraft Music Hall, and other Kraft-sponsored shows. His two principal competitors were his fellow announcer Harry Von Zell of Warner Pathe and the radio commentator Lowell Thomas of Fox Movietone News. Kraft Parkay Margarine Sticks commercial featuring cooking suggestions. [3], For Universal Newsreels in the 1940s, Herlihy narrated editions describing the Japanese attack on Pearl Harbor, the Allies' early setbacks against the Axis powers, the turning of the tide of World War II, the death of President Roosevelt, the execution of Italian dictator Benito Mussolini and the detonation of the first atomic bombs. This represents the best copy of this program currently available to the Museum. It was also the ideal In his capacity with Kraft, he introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip. Ed Herlihy, 89, the mellifluous announcer who touted Cheez Whiz and Velveeta on "Kraft Television Theatre." On the commercial, Herlihy called it . It was an avuncular, next-door-neighbor, deep, mellow kind of voice, a digestive guide through the preparation of all manner of souffles, dips, marshmallow salads and fondues. He continued with the show on television. See the article in its original context from. When he worked for Mr. Caesar, he met Woody Allen, then a fledgling writer. In 1994 he was the narrator for the television version of Mr. Allen's Broadway comedy ''Don't Drink the Water.'' Kraft Music Hall commercial narrated by Ed Herlihy. Toggle navigation. In his capacity with Kraft, Severo writes, Herlihy "introduced Cheez Whiz, offered innumerable entreaties to buy Velveeta and delivered eloquent apologias for the entombment of almost anything edible with Miracle Whip". As with the Music Hall, Thompson actually produced the program: its staffers adapted the dramas, directed them, and hired the casts. Ed Herlihy does the voice-over. 2023 Variety Media, LLC. On May 7, 1947, at 7:30 p.m. in New York City, advertising made a first significant step into the television era with the debut of Kraft Television Theatre. more than the other cooking oil, shortening, or cooking fat. No human face was ever seen, only a pair of hands demonstrating the uses of the product, as a reassuring voice explained the virtues of Cheez Whiz, Draft Cheddar, or any number of products from Draft's expanding line. He was 89. [2] On the commercial, Herlihy called it Superfined Kraft's single sponsorship didn't end with the demise of the Television Theatre. NEW YORK Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft Foods on radio and television, died Saturday at his home in Manhattan. (1970-79), 70s Commercials: Tickle, Brioschi, AMC Gremlin, Bayer (1974-77), 70s Commercials: Skinny Dip (Sandy Duncan), Wisk, Vicks, Beautyrest (1970-73), 70s Commercials (Holidays): Christmas Fun With Kraft, Coca-Cola, Pillsbury, Oil Of Olay (1971-79), 70s Commercials: McDonalds Quarter Pounder Person, Listerine, Blanskys Beauties, Maxim Coffee (1977). A dramatic offering, all of it done live, the show featured everything from Shakespeare to Rod Serling; it was at the center of what critics would come to call television's Golden Age. It was an avuncular, next-door-neighbor, deep, mellow kind of voice, a digestive guide through the preparation of all manner of souffles, dips, marshmallow salads and fondues. Ed had such a classic "narrator" voice that he later appeared on the Tonight Show and was used as narrator in much more recent Woody Allen and Martin Scorcese films that harked back to that earlier era. Included were Ed Herlihy, the voice of many of Kraft's memorable commercials; James Blocki, Richard Courtice, Chester Green, and Robert Powell, the architects of Kraft's advertising and marketing strategies in the television era; directors George Roy Hill and Fielder Cook, who launched their successful careers at Kraft Television Theatre; Marion Dougherty, one of Hollywood's leading casting directors who also got her start on KTT; and Dorothy Holland, a veteran of Kraft's Consumer Affairs Department and the company's first female Vice President. In their early days as network announcers, Herlihy and Gallop shared an apartment on West 45th Street. It revived the Music Hall, quite successfully, with Perry Como, whose relaxed personality was a throwback to Bing Crosby. He introduced Cheez Whiz and touted Velveeta and Miracle Whip. During commercials for Kraft products ("Good food and good food ideas," Mr. Herlihy would say), audiences heard only his voice, a voice he said he tried to make sound friendly. District Attorney, both crime dramas; and Just Plain Bill, a soap opera about a barber in a small town. Kraft American Singles (pasteurized processed cheese food slices) commercial featuring sandwich meal suggestions. Mr. Herlihy's voice was also heard announcing myriad radio shows in the 1930's and 40's. Edward Joseph Herlihy (August 14, 1909 - January 30, 1999) [1] was an American newsreel narrator for Universal-International. You're the cheese man on TV.''. The blind man replied: "I know you. Ben-Gay pain relieving ointment commercial featuring a school bus driver. More than just refined, Kraft Foods Company processed Caramel is a candy. "Yes," Herlihy replied, "this is the kind of day the Lord made for the good guys." During commercials for Kraft products ("Good food and good food ideas," Mr. Herlihy would say), audiences heard only his voice, a voice he said he tried to make sound friendly. KRAFT PARKAY MARGARINE STICKS COMMERCIAL (1970) In his early successes, few could recall his name or know what he looked like. Some television commercials have been digitized and can be viewed in the Smithsonian Institution's Digital Asset Management System (DAMS). 199) OBITUARIES ED HERLIIIY Radio, IX newsi'eel announcer in 1940s and '50s By Richard Severo The New York Times , NEW YORK Ed Herlihy, a radio announcer whose . Ed Herlihy was born on August 14, 1909 and died on January 30, 1999. Edward Joseph "Ed" Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International. It was an avuncular, next-door-neighbor, deep, mellow kind of voice, a digestive guide through the preparation of all manner of souffles, dips, marshmallow salads and fondues. The CMA Awards a 1-hr. Spot aired November 1971. He was in Watergate: The Musical, in Atlanta in 1982; Herlihy played Senator Sam Ervin, a role for which he spent $40 for a pair of bushy eyebrows, only to find that they would not move up and down.[3]. When he died in 1999, his obituary in The New York Times said he was "A . It would run continuously, . blended completely with other ingredients. He was in Watergate: The Musical, in Atlanta in 1982; Herlihy played Senator Sam Ervin, a role for which he spent $40 for a pair of bushy eyebrows, only to find that they would not move up and down. [2][6] Richard Severo writes in his obituary of Herlihy that the showand Herlihy's talentsuited Kraft well: A dramatic offering, all of it done live, the show featured everything from Shakespeare to Rod Serling; it was at the center of what critics would come to call television's Golden Age. Archives Center, National Museum of American History. There were typically two-2 minute commercials which would show a woman's hands preparing a meal using Kraft products. Collection donated by Kraft General Foods, Inc., on April 16, 1993. See Archives Center for details. THE MUSIC OF DORIS DAY. A 1970s Pop Culture Explosion! Variety is a part of Penske Media Corporation. Edward Joseph Herlihy was born in Boston on Aug. 14, 1909, and was educated at Boston College. Caramel just doesn't feel right in my mouth. He was also the voice of Kraft Foods radio and TV commercials from the 1940s through the early 1980s. . He was also a long-time radio and television announcer for NBC, hosting The Horn and Hardart Children's Hour in the 1940s and 1950, and was briefly interim announcer on The Tonight Show in 1962. Herlihy played himself in the Martin Scorsese helmed-Robert De Niro starrer The King of Comedy (1983). Edward Joseph "Ed" Herlihy (August 14, 1909 - January 30, 1999) was an American newsreel narrator for Universal-International. The objective of the project was to create a collection of oral history interviews that documentated the history and development of Kraft Television Theater, especially the relationship between advertising and the origins of commercial sponsorship in the early days of television programming. Previously on 70s Commercials: Screamin Demons, Dubonnet, Bayer Aspirin, Ryder Rentals (1972-73), More Kraft holidays: 70s Commercials: Kraft Christmas Treats, Geritol, Jaclyn Smith For Max Factor, Dutch Masters (Xmas 1972-73), More Lipton: 70s Commercials: Froot Loops, Green Giant, Lipton Cup-A-Soup, Pillsbury Swirl Cake (1976), More Armour: 70s Commercials: Armour Hot Dogs, Flintstones Vitamins, Kool-Aid, (1973-74). The series was launched when producer John Guedel learned that an ad agency . You're the cheese man on TV."" The final few seasons of . ED HERLIHY RADIO, TV,NEWSREEL ANNOUNCERIN 1940S AND '50S:- Sunday, February 7, 1999 Ed Herlihy, a radio announcer whose voice charted the course of World War II for moviegoers, then for the better part of 40 years spoke for Kraft foods on radio and television, died Jan. 30 at his home in Manhattan. Herlihy announced the Kraft-sponsored specials The Perry Como Winter Show (including the Muppets' credit) and the original broadcast airing of The Christmas Toy (including bumpers and an offer for a Muppet poster . Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape.

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