Podcast monetization. (Episodes can be accessed on YouTube.) Canadalands lowest tier is full of value, giving patrons access to ad-free content and on-air shout-outs for $5 a month. DarkCookie - Summertime Saga 4. There, you can select between two options. They are the host of Flagrant 2 which is a Patreon-related podcast that provides three tiers of accessible content to its subscribers. These podcasters created communities that have empowered them to continue doing what they love. Summer of 2021 saw an explosion of NFTs. Patrons of the $20 tier get a shout-out in the end credits of one of their videos. The Tim Dillon Show (hosted by American comedian and tour guide, Tim Dillon), breaks down the latest mishaps and apocalyptic visions hes had with friends and well wishers. For your core offer free show you should work to grow it organically, and drive a lot of traffic that you will be able later to convert into patrons. And it should not come as a surprise that he is the highest-paid podcaster right now. Since starting the podcast back in 2018, Bob and Mont have amassed a huge following on Patreon because they make their listeners feel like part of a family. What can we tell you? Yiffing for dollars - Furry artists among top highest-paid Patreon creators. Fortunately, their patrons made it an easy transition, giving the creators the resources they needed to create exciting new content, like Games Are Good for You, a series that explores the positive mental health benefits of video games. While not every podcaster uses Patreon, there are loads that do. Their energy is so captivating, they even started performing live for their fans. What they offer patrons: At the $2 tier, her patrons receive Heathers endless gratitude and adoration. Each episodes banter perfectly balances out some of the more serious topics covered (like the Vietnam War), making it a surprisingly informative show. No matter what genre youre in, everyone can learn something from these podcasters about how to use Patreon to build your creative business. The $25 tier is for die-hard patrons who want to give the hosts an alley-oop. Since journalist Jesse Brown left the mainstream media to focus on podcasting, hes turned his show, Canadaland, into an entire network with nine shows in its roster. But the trend for almost every show is that they are all Tweeting all the time. You can really offer a lot to your paying patrons to ensure they get what they paid for. Embedded content: https://www.youtube.com/watch?v=dDYFiq1l5Dg&. We mostly focus on the theme of gothic sci-fi, and our miniatures are perfect for use as wargaming alternatives. Quick note about Castbox. The YouTuber uses colorful animations and easy-to-understand language to explain complex topics across science, history, and mathematics. What they offer patrons: Chapo Trap House offers two tiers, both of which offer access to weekly premium episodes and the entire back catalogue. Though Last Podcast on the Left is a Spotify exclusive, their Patreon is the destination for bonus content. Embedded content: https://www.youtube.com/watch?v=A3dCBdXwU40&feature=youtu.be. Continue with Recommended Cookies. Joe Rogan's podcasts make approximately $75,000 per episode. Hosted by Sarah Marshall and Michael Hobbs (both journalists), Youre Wrong About looks at the people, events, and phenomenons that have been victims of the media. We've compiled the best podcast apps for Android featuring on-demand radio, audiobooks, expert curation, and loads of podcasts that you can listen to whether you're online or offline. We recommend using Riverside to capture podcast audio. High-quality content is obviously crucial, but I bet that the simplified offer of just one $5 tier pledge helps as well. Many artists have earned life changing Some of the highest-earning podcasts on Patreon include gaming podcast "The Glass Cannon," which has 11,219 paying patrons and earns above $80,000 each month, and true crime podcast "RedHanded . Pat Flynn's Smart Passive Income has two podcasts. Since then, shes been touring, appearing on reality TV shows, and catching up with her celeb guests. A successful content creator knows their podcasting audience well. Do not over-commit on Patreon. Microscopic patrons ($50) get their note read or voice note played on the show and an Ass-sociate Producer credit. 3. Back to Dungeons & Dragons. Who knew politics could be fun? Crime in Sports is a real fan-powered success story. Lucy likely has the highest number of patrons to earnings ratio on my entire list, which goes to show that even if you just charge a few dollars for your offering, you can build up a very respectable side-income. Podcast ad revenue is increasing annually in the US$659 million in projected 2020 revenuean increase of 289.941% from 2016 to 2020. Ranked list of the most popular Patreon podcasts by patron count. Why do we call orcas, Killer Whales? Those who subscribe to the $5 tier or the $10 receive the same reward: a weekly, patron-only episode of the Bad Faith podcast. How podcasting for Patreon has to be different from your free Podcast? Creating a podcast featuring ologists of all kinds. Invite others, set permissions, and control who has access to what. And, while it may seem unrealistic to price a tier at $500, its a good idea to give your most devoted supporters the opportunity to support your content at a high-level. For $5 a month, patrons obtain the artists library of 300+ art-instructional videos. Privileged access to premium content is what has the most tangible value. Everyone has over 40 episodes. Despite their fighting spirit, the trio were a little anxious when they left IGN to start their own YouTube gaming channel, RKG. Best Yoga Podcasts: Listen & Learn New Poses Sour Shoe's Greatest Moments on The Howard Stern Show Listen to: Top 15 Funniest Barack Obama Quotes 9 Game Design Podcasts Every Game Designer Needs to Hear 7 Podcast Episodes About The Golden State Killer That Will Keep You Up at Night David Parker Ray & Shocking Audio of the Toy Box Killer You . If you are already popular, you can also use Patreon for the early release of your Podcast. There is no doubt that many podcasts will eventually At $10, patrons get all that, plus discounts, stickers, and a mini episode. Since 2016, fans around the world have been hanging on their every encounter as these five friends play through the D&D spin-off, Pathfinder. This can also include video, so we would suggest you use this and send a personal thank you message. Use this knowledge to guide your content and help you gain loyal listeners. COVID-19 postponed their plans but in true the-show-must-go-on spirit, Gillian and Patrick hosted a virtual live show in May 2021. 1. Say what you want about their livelihoods, but raking in $250-350K a year (before Patreon cuts and taxes) means they're doing something right. Is there anything missing that would be helpful to you? It will stress you out and might hurt you financially. Jake Paul - $45 million. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-narrow-sky-1','ezslot_19',117,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-narrow-sky-1-0'); Upload an attractive cover picture. This indicates each of these shows have been at it a while. Cody and Noel won a Shorty award back in 2019 for best podcast and they were named an honoree at the Webbys two years in a row. If you want to have a full understanding of your audience, I recommend you to create a podcasting listener persona for your show. You can mention them and thank them for their support. The True Crime Comedy Podcast You Need In Your Life! We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. This is exciting to see some podcasts doing great by being a paid only subscription with no free option at all. 2. Last Podcast On The Left has 11,290, which equal $53,958 per month. With a name you wont forget in a hurry, The Cum Boys is a comedy podcast hosted by a bunch of New Yorkers - Nick Mullen, Adam Friedland, and Stavros Halkias. Whiskey Tribess membership has a nice mix of digital and physical rewards. If you are a new but dedicated Podcaster who wishes to earn revenue from your Podcast series, Patreon comes to your rescue.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'improvepodcast_com-box-4','ezslot_1',105,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-box-4-0'); And results you can achieve there can truly be incredible. Bad Faiths membership proves that you dont need a ton of tiers to attract patrons. The pair broke down how they earn money . What they offer patrons: Patrons paying $2, $5, $10, and $25 get access to monthly bonus episodes where Sarah and Mike dive into responsible storytelling, current events, listener questions, and more. The group also produces videos and podcasts about tabletop games like Magic the Gathering. This is very vital to your sustainability on the platform, and if you want your Podcast to become a full-time business. The sum of earnings from creators who disclose their data is $1,830,689. Podcasters are among the best-earning creators on Patreon. money during this time. 4. It goes without saying that quality content is the primary requirement of subscribers. Finally, remember that as it took for your audience to grow, the same is true for Patreon sponsors. Ranked list of the most popular Patreon creators by patron count. Embedded content: https://www.youtube.com/watch?v=jlhW8nqZfuY&. Since you will be devoting a big chunk of your productive hours to podcasting, monetizing your Podcast should be one of your priorities. The Ringer had about 420 million downloads in 2018, earning $15 million in ad revenue (paywall). They create an account on Patreon, a site where consumers can donate money to their favourite companies, and content creators, usually for some kind of rewards.. It's really easy to set up a Patreon account and start earning money. Reach every listener, including those on Spotify He had close to 2000 patrons in 2019. This makes it hard for new Podcasters to earn money effectively. This is also the foundation of your Podcast Patreon Strategy. Similarly, it takes time to get noticed online. The first is price-setting. . So it just seems like a much more reasonable number to aim for. Kirstys one-tier approach to membership is the perfect model for creators looking to connect with their audience without spending too much time on different rewards. Here are just a few examples of top earners who are killing it and making over $200,000 a year on Patreon. The top podcaster today is Joe Rogan, who has more than 9 million followers. Manually add a show to Apple Podcasts on a Desktop Click on File > Add a Show by URL Paste the feed, hit Subscribe Manually add a show to Acast on iOS or Android Open the Acast app, and click the search bar Paste in the RSS feed, and hit Subscribe Manually add a show on Apple Podcasts on iPhone Open the Podcasts app. With 10 tiers ranging from $2-$500, SciShows Patreon has something for everyone including access to a patron-only podcast and an exclusive, monthly live-stream with the SciShow team. It is an extremely simple form of audience appreciation but very effective. Creating Chapo Trap House Podcast. And Not Another D&D Podcast is an actual play podcast. So all but 4 of these top earners have more dedicated fans than Joe Rogan does. Copyright Podcasting Ltd 2022 All rights reserved, Oops, something went wrong. Weirdos (otherwise known as patrons) are the driving force behind this project. Have just a few tiers with a clear difference in value for different types of contributors and people who are looking for a vastly different experience (like previously mentioned executive producer tier). This horror-based podcast reviews both fiction and non-fiction horror stories, keeping their 11,346 patrons on Patreon entertained and on the edge of their seats. The top three tiers (two at $25 and one at $26) are all the same. Of course, you cannot completely do away with free podcasting. Some will get curious but not check what Patreon is. This podcast has 35,780 patrons and earns an astounding $160,123 per month. This comedy podcast has enjoyed mammoth success on Patreon, and just narrowly misses the top spot on our list of the highest earning podcasts. Dungeons and Daddies is another show capitalising on the role-playing games mammoth success, earning a spot as one of the highest earning podcasts on the block. Comic book writer and Patreon creator Alex Woolfson knows from experience that great benefits will not only help get you more patrons, but can also increase the amount of fans "you'll have evangelizing your Patreon page out in the world.". But how much do "smaller" names make? Chapo Trap House 3. And more than 40,000 people are paying for Substack newsletters today. Mar 23, 2022. Because having them be this dedicated not only can directly be turned into cash, but it usually means they'll spread the word for you, doing all your marketing for you. Embedded content: https://www.youtube.com/watch?v=jVyGN6DOWCo&. Creating bonus podcast episodes and extra fun! You cannot lay back and put off your Podcast episode or live sessions for the next week if you want to gain credibility. Many of these perks are low cost & low lift but still add tons of value. For $25, patrons get major merch discounts and sales. Most of the highest earning podcasts on Patreon have used this model to make their show financially successful. If youre not in the know, D&D refers to Dungeons & Dragons. The information doesnt tend to be publicly available. That is to pursue your Podcasting passion without financial distress. If you already have an account. New York, New York, United States. Its fairly challenging to get the most accurate figures when it comes to analysing the highest earning podcasts. And naturally, make an attractive podcast episode about why you have launched your Patreon campaign. In 2017, Gimlet was on track to earn $15 million in revenue. Ever wonder what Monty Python would be like in the age of YouTube? *Guess is assuming the average Patron gives $4, unless there's only 1 tierin which case that amount is what is assumed. The entire miniseries - House of Ashes and The Devil in Me, all 10 episodes, ad-free before it comes to YouTube. Top 3 Podcasters: 1) The Joe Rogan Experience ($30 million) Hosted by: Joe Rogan Joe Rogan is a household name, especially if you have ever watched the game show Fear Factor. Your patrons are ensuring that you can devote more time to your work, without worrying about your finances. For example, the political comedy podcast Chapo Trap House has more than 30,000 Patreon donors and brings in $144,000 every month. Digital Marketing Insights Show. True crime podcasts continue to dominate the industry. While listening to an episode of The Flagrant Ones, youre as likely to hear in-depth breakdowns of data and stats as you are a fake interview with Kawhi Leonard. The duo are also the founders of the Austin-based distillery, The Crowded Barrel Whiskey Company, which is why they can answer boozy questions with ease, like, does whiskey always get better with age, and is a $1,000 bottle better than one that costs $10? 2. Bats and Balls Podcast is ranked 9,236th among Patreon Writing Bats and Balls Podcast is ranked 197,352nd among all Patreon creators Lets look at the data.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-large-mobile-banner-1','ezslot_7',124,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-large-mobile-banner-1-0'); Patreon is not interested in publishing the exact numbers of creators. There are two fees you will need to pay: These are known to change (especially processing fee) from time to time, but overall the model is similar for years. Miniscule ($15) patrons get directors cut videos, discounts, and access to pilot formats and new podcasts. Let us talk about Matt D Avilla, a minimalist filmmaker. People like to be appreciated. It will take time. Disclaimer: This list was accurate at the time of writing (Aug 2022). and popularity rank updated daily. This podcast is laugh-out-loud funny, so unless youre comfortable hee-hawing in front of strangers, be careful listening to it in public youve been warned. While the best way to offer subscription podcast content used to be creating a Patreon account, podcasters today have a lot more options; many of which provide total control over how content is shared, accessed, and paid for while avoiding the hefty fees that come with services like Patreon. A funny, interesting, terrible, boring, wonderful podcast, Creating recorded after-dinner conversations, Creating exclusive pro wrestling content, podcasts and news, Creating ARSENAL PODCASTS, LONG READS, & MORE. That means the average subscriber to Cum Town listens to 50 episodes, holy cow! And if they want to actually join them on their journey, NADDPod does live shows for their fans. Let's get right to it! All enjoying successful careers as YouTubers, Twitch streamers, and more. For $50, patrons can get shoutouts at the end of every episode and are regarded as the lords and heroes of Bahumia. Just dont publish it instead of your regular content. PODCAST is ranked 10,184th among Patreon Podcasts THE OFFICIAL . Which is consistent with most top earning podcast Patreons. Tune in as he aims to shed light and tackle the toughest roadblocks for photographers, across all levels. Home Free has a whopping 12 membership options ranging from $1 to $1000 a month. Also, you can use your sponsors ideas for new stories and episodes and give them credit in the episode. Manage Settings The one Nanoscopic patron ($1,000) gets a framed photo of their face on the set. The only difference is what you want to be called: Auntie, Cool Aunt, or Stepdad Gary. done before. So, who takes the top spot? Most listeners require repetitive reminders before making a Patreon commitment. The show leaves no horror unexamined, from real-life terrors like eugenics in Nazi Germany to urban legends like the Slender Man. Click the Copy RSS link button to copy the link to your clipboard, and paste it into your podcast app or RSS app of choice. Buzzsprout. Simpson Trial, Stanford Prison Experiment, and Marie Antoinette.) Topping out at Tell em' Steve-Dave with 24,000 Tweets! The Joe Rogan Experience is estimated to have earned the host and owner $30 million in 2019. A second, nice thing to do, seems to be to give ad free feeds to your Patrons if you have ads in, or even ads about your Patreon. Once a week, Ashley and Brit walk their listeners through a real-life case, never missing a chance to sneak in a life lesson or two about staying safe. In 2013, the quintet got their big break when they won The Sing-Off on NBC with their rendition of Florida Georgia Lines chart-topper, Cruise. Today, their five-part harmonies are going viral thanks to patrons, who are funding the groups music video production of originals and covers, like Kenny Rogers country classic, The Gambler.. You need to understand how to make your Podcast appealing enough for a subscription.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-leader-2','ezslot_9',112,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-leader-2-0'); Nail this piece so that patrons will pledge their support to you. This tells me that it's extremely valuable to put more focus on your current listeners and not worry about new listeners. Joining the $5 tier unlocks the podcast, while $10 patrons get access to monthly live-streams. You can mix those as you wish when constructing your value offer for your Podcast Patreon Strategy. Embedded content: https://www.youtube.com/watch?v=AHJTr_1Cep4&feature=youtu.be. Tune in for tales from the realm of Bahumia, as three adventurers (Emily Axford, Caldwell Tanner, and Jake Hurwitz) are guided by the Dungeon Master and your host, Brian Murphy. There is also a built-in tool in Patreon for running polls that can help you in the task. What's more is most of the shows on the top 15 have had their Patreon for over a year. Patreon users can ask privileged questions to you or your guest, Special Prices (coupons) on items you sell, Uncut Episodes, Bloopers, Making of, Behind the scenes, Your audience will desire the value proposition you will offer, Gather followers and audience before you launch your Patreon campaign, Have a long-term plan for promotion of campaign to be able to new patrons regularly. While Patreon essentially removes the entry barrier for monetizing your content, how much you end up making on the platform is proportional to how many people find your Podcasts Patreon campaign worth subscribing to.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-large-mobile-banner-2','ezslot_8',126,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-large-mobile-banner-2-0'); How would you justify the price tag in a virtual world where there is plenty of free content on every other topic? 9 Powerful Benefits of a Podcast. If you are planning giveaways or discounts, estimate if it can be comfortably covered with your expected earnings. MrBeast - $54 million. The hosts have a knack for mixing in-depth research with hilarious banter, bringing levity and insight to otherwise harrowing topics who knew hiding under the covers could be so fun? Seek their constant feedback. Give them a short explanation about the platform and tell them why they should subscribe to you there. Patreon provides content creators the tools to earn a recurring income by providing exclusive content, perks and . First released in 2019, Matt and Shanes Secret Podcast has enjoyed success since its creation. This tells you how many episodes the average subscriber listens to (on Castbox). Give them a shout out on your social media handles like Twitter and Instagram. While there are 90 million people who listen to Podcasts, there are only 3 million active patrons on the platform (compared monthly). The Podcast Cosmic Shambles offers uncut episodes, bonus features, exclusive news to their $1 per month podcast supporters. My goal is helping people to develop their podcasts into effective marketing and sales tools. Reasonably priced offers around $5 help with breaking the psychological barrier to commit and invest. Patrons looking to connect with Scharpling can subscribe to the $10 tier, where they can ask him questions in a monthly, on-air AMA. Covid-19 has turned the entire creative industry on its head, from making us press pause on in-person events indefinitely to causing historic losses in ad revenue for YouTubers and podcasters. They didnt have time to wallow in their pain because they were too busy launching Easy Allies on Patreon. According to Jack Conte, Patreons co-founder and CEO, Patreon exists because when creators are paid, they can create more amazing things. Some readers might think NFTs are a scam, A lot of people feel late to the game or feel like maybe their idea has been But when its safe to do so, Cody and Noel will be taking their award-winning show out of the studio and hitting the road. If you have thousands of downloads on your episodes, offer an ultimate tier worth $1,000 for someone to become an executive producer. The podcasts are no where near as popular as Joe Rogan's but the average fan listens to more episodes. Features to help you grow and manage your podcasts. It links people who are already creating any form of content, with an audience who would be interested in a subscription. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Most recently, Heather released her Amazon stand-up special, aptly named Juicy Scoop.. We wont go into all of them, but some high points include their $3 tier, which gives patrons access to the bands MP3s. Updated daily. Aug 30, 2021. This site is owned and operated by Improve Podcast. Here are my picks for the best free podcast hosting services. With support from their fans, they can embrace their creative independence and make something theyre proud to share with the world. Hosts Will Menaker, Felix Biederman, Matt Christman, and Amber ALee Frost have managed to do just that. Get set up. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25. Highest Paid Podcasters 1. Since their podcast is for patrons only, the hosts can speak their minds freely without sponsors or networks calling foul. 23 Ideas for Bonus Content to Offer Your Podcast Subscribers. How to Make a Successful Podcast Patreon Strategy? Were talking about industry leaders who are changing the future of the medium and inspiring others to do the same. With iconic episodes dedicated to Ted Bundy and Jonestown, the group has become one of the most successful true crime podcasts to date, earning $1.2 million annually. Others, will check it out but not convert to subscribers. Earn money from loyal listeners, accept donations for your podcast. Rhett & Link - $30 million. Use it as a funnel to direct more interested listeners to your Patreon podcast subscription. By 2021, podcast ad revenue is expected to exceed $1 billion. Create a show people love, make over 40 episodes, Tweet thousands of times, create a Patreon, give bonus episodes as rewards, and then keep it all up for a year. LoadingReadyRuns surreal take on sketch comedy picks up where the British comedy troupe left off. Also, it does away the need to approach companies or advertisers. If we didnt already know it, Crime Junkie serves as pretty conclusive proof that people love crime. All previous rewards. To set up a podcast through Substack, go to the Podcast tab on your publication dashboard. Hosted by Patrick Hinds and Gillian Pensavalle, True Crime Obsessed reviews and recaps crime stories from past and present. Your Patron page should grab the attention of the supporters. If you join Patreon, your fans can pay per month or episode for your Podcast. MOST POPULAR $10 / month Instant access to the SPOOKIES: Double Bill. That is an example of well planned and executed Podcast Patreon Strategy that clearly brings expected results. But what happens when you put them in a room to chat aboutwell, anything? You don't make a podcast then hope people follow you on Twitter, you make a huge splash on Twitter and join or create thousands of conversations and people will follow you and maybe give your podcast a shot. According To Heather McDonald of Juicy Scoop Podcast, she would rather have 300 patrons on Patreons than 3 million Instagram followers. Your email address will not be published. Bob and Mont arent just hosts, theyre a source of inspiration and laughter for anyone who needs it. Patrons can join RKGs $3 tier to stay up-to-date with photos and blog posts from the YouTubers. Mention their names at the end of your Podcast and acknowledge their support. You start a podcast, of course. Patreon hosts more than 200,000 creators. In 2012, Hank Green started the YouTube channel, SciShow, with a simple premise: to make science videos that are fun and engaging. Its just collective storytelling with some dice rolling, youll pick it up fast, Murph says in the intro episode. Your success on Patreon lies in your engagement strategy with your subscribers here. If you have set a visible goal on the platform, what you have promised must be delivered. If podcasting is your passion, its your chance to shine and monetize your work! Theyre showing the creative community that theres always room to do something different, to make an impression thatll impact the way others view the entire podcasting industry. Support the show on Patreon or Apple Podcasts to get ad-free episodes every week, access to our private Discord channel, and early release of the show! More Charts: By Earnings, By Growth 1 Year 6 Months 3 Months 1 Month 48,339 Patrons 1 Patreon Rank Matt and Shane's Secret Podcast Creating Hot Casts +7,847 +2 3 month change: 43,361 Patrons 2 Patreon Rank True Crime Obsessed Through these audio adventures, listeners can follow along and feel like theyre part of the crews journeys. Apple Podcasts. If you're a podcaster with a Patreon, this should be your #1 perk, and you'll be just fine if this is all you offer as a perk. Sure, 99,99% of people will never even consider it, but with a high amount of traffic, this sponsorship offer will eventually get buyers. So always aim small on your target audience and seek to satisfy them as much as possible. THEOFFICIALMECHANISMPODCAST Patreon earnings, statistics, graphs, and popularity rank updated daily . If you noticed the column "Plays per sub", this is the number of plays on Castbox divided by number of subscribers. At the second tier ($7), True Crime Obsessed brings out some of the more unique Patreon benefit ideas weve seen on the platform: After Party episodes (aka recaps of the recaps) and TCO ringtones.

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